Anna Paretas-Artacho

How I plan a website

First, I want to
understand your work.

Before we talk about pages, layouts or features, I want to hear about what you do. How do you explain it now, and what do people need to find or do when they visit your website?

That conversation helps me work out what the website needs to say and how it should fit together. You bring your knowledge of the work; I help turn it into words, pages and design that someone new can follow.

How we work through itWebsite services and prices

How we shape
your website.

I work with the content and design together. Here’s how we make the decisions behind the website.

I start by listening.

Tell me what your organisation does, why it exists and how you want people to understand it. We can look at your current website, service descriptions, presentations or photographs together. I want to see what already explains your work clearly and where a little more explanation would help.

We choose what visitors need first.

You may have years of work, different services and plenty of stories to tell. They don’t all need the same space on the website. We decide what someone new needs to understand first, which details will help them compare services or decide to contact you, and what we can leave for a later conversation.

I bring the words and design together.

Once we’ve agreed on the information, I organise it into pages, design how it is presented and plan the links between them. The words, images and visual choices need to feel like your organisation and help people find what they came for.

We look at the drafts together.

You know your organisation from the inside; I bring an outside perspective. We review the text and page designs together. Do they describe your work accurately? Do they explain ideas a visitor may not know? Is it clear where to go next? Those questions help us decide what needs to change.

You don’t need
a finished brief.

There are different reasons to begin. You might recognise one of these:

  • Your work is clear in your mind but hard to explain to someone new.
  • Your website lists your services but does not explain how you work or what clients can expect.
  • Your service details, examples and contact information are scattered across pages or platforms.

We can work out which services, examples and practical details the website should include, and identify any information you still need to confirm before it is published.

What we might
make from it.

The planning helps us choose what fits your work. It could lead to:

  • A focused one-page website
  • A website with space for different services, ideas or areas of work
  • A clearer page structure and rewritten text for an existing website
  • A choice of typefaces, colours and image styles that reflects the organisation
  • An initial website with the pages needed now and room to add more later

We choose the number and structure of pages around the information visitors need. A new page should have a clear purpose.

See website services and prices

Tell me about
your work.

Whether you’re considering a new website or wondering what’s missing from the one you have, tell me what you need it to explain. If you have a website or draft text, we can look at it alongside the questions clients ask about your services.

Let’s talk about your websiteEmail me directly