Anna Paretas-Artacho

Design · Writing · Development

Hello. I’m Anna.

I design, write, and develop websites and apps. I work with words, images and technology to help people explain what they do, share what they know and bring their ideas to life.

Work with me

What are you working on?

Maybe you’re starting something new. Maybe your website no longer reflects what you do, or you have a draft you can’t quite get right.

I can help with the writing, the visual design and the building of websites and interactive tools. Bring me what you have—even if it’s still a little messy—and we can work out what would help. That might be a whole project or one part of it.

For researchers, therapists and educators, that could also mean presenting a body of work, explaining a complex subject or developing an educational resource. I bring experience in research synthesis and communicating ideas about emotions, behaviour and relationships. We develop and review the material together, with your professional judgement guiding how it fits your work.

Have a look at what we could make.

The examples below give you something to explore. You might like how a page introduces a place, how the information is arranged or something you can try for yourself. It gives us a starting point for talking about your own project—and what you’d like it to do.

The fictional Barceloneta language-school website, introducing courses near the sea.

A language school

Barceloneta School

Compare courses, explore a weekly timetable and see how the price changes as you choose your lessons and extras. I created this fictional school to show how a website can help someone work through their options.

Explore the school example
Cala Silvestre’s hotel website, with its coastal photograph and navigation to rooms and dates.

A small hotel

Cala Silvestre

Get a feel for the place, look through the rooms and check dates for a stay. This example brings the invitation to visit and the practical details together.

Explore the hotel example
Mediterráneamente’s menu, with dish descriptions and prices.

A restaurant

Mediterráneamente

Browse the menu and explore a table-reservation form organised around the date, time and number of guests. A website that helps someone go from “that looks good” to planning a visit.

Explore the restaurant example

Your project might look quite different. These are starting points for a conversation about what would be useful for you.

Selected work

From research to something people can explore.

Some subjects take time to understand. I enjoy getting into the detail: following the connections, working out what needs explaining and finding a form that helps someone follow the ideas.

These three projects show how that process takes shape.

Martha Tronco’s website, presenting her research, teaching and publications.

A researcher’s work, brought together

Dr Martha Alicia Tronco Rosas

Martha’s work spans research, teaching, publications and a long professional career. I began by understanding how those parts connect, then worked on the structure, writing, design and development of her website.

The result gives visitors different ways into her work, with connections between related projects and publications.

Explore Martha’s website project
El Gradiente’s guide to patterns of harm, with descriptions and navigation.

Developing a guide together

El Gradiente

I’m developing El Gradiente with Martha: a digital guide to patterns of harm. The collaboration brings together her experience with Violentómetro 1 and 2.0 and my work on TEG-Blue, writing, visual design and digital tools.

I organise the content, connect descriptions with examples and develop the pages through which people explore the guide. It is a working resource that we continue to develop.

Explore the project and our contributions
The TEG-Blue tools library, with questions linking to reflection tools.

Questions you can explore through an interactive tool

TEG-Blue

I created TEG-Blue to explore emotions, behaviour and relationships. Alongside the developing framework and its research sources, I build tools that offer guided reflections, comparisons and interactive maps.

The wording and the interaction develop together: what someone reads, what they can compare and how they move through a question. The tools are intended for reflection and education, with their evidence limits explained alongside the work.

See what I’m developing with TEG-Blue

About

These days, home is near the sea.

I’m Anna, and I live in a small village near the Costa Brava. My working life has taken me through a few different places—and some unexpected turns.

I started in television and advertising in Barcelona, then worked with production companies in Mexico. Later, I was a Media Producer and Art Director at Bloomberg in Singapore. Along the way, I also co-founded a motorcycle travel agency in Germany.

Those are some of the things you’d find on my CV. There are other parts of me in the stories I write, the questions I keep coming back to, and the imaginary worlds in my illustrations. Even the little ghosts have books to read.

More about me

Personal work

A few words can open a longer conversation.

What have we learned to accept about love, kindness or our own worth? Some of my writing begins with a familiar belief that I want to look at again. Understanding someone’s pain, for example, doesn’t settle what behaviour we should accept from them.

I explore these questions in different forms. There’s room for play here, too.

Instagram

Something to look at. Something to think about.

I bring words and images together in short reflections on feelings, relationships and everyday expectations. Sometimes a post puts a familiar experience into words. Sometimes it invites a second look at something we’ve always taken for granted.

Explore my Instagram
Anna’s Instagram posts combining images and Spanish text.

Substack

Some questions need more than a few lines.

In my essays, I can stay with a question and explore what makes it complicated. Personal experience and books become ways into subjects such as love, responsibility and the distance between understanding someone and excusing the harm they cause.

Read my essays

Illustrations

The ghosts have a reading club.

There are flowers, curious characters and little worlds to wander into. In these collections, I explore colour, atmosphere and the stories a scene can suggest.

Created with generative AI through my prompts, visual direction and selection.

Browse the illustration collections
Orange, pink and violet flowers among tall green leaves.Turquoise ghosts reading pink books in a dark library.

Say hello

I’d like to hear from you.

You might have a question, something you’d like us to make together, or a thought sparked by what you’ve read here. Whatever brings you, you’re welcome to write.

A short message is fine. We can take the conversation from there.

Send me a message

You can write to me in English, Spanish or Catalan.