Design · Writing · Development
I design, write, and develop websites and apps.
I work with words, images and technology to help people explain what they do, share what they know and bring their ideas to life.
Slide the colours back into a rainbow.
How I work
I want to understand the ideas behind a project, what it needs to communicate and what someone needs to know or do when they encounter it.
That understanding shapes the writing, the design and the way it works. I move between them as a project develops: working on the words can change the structure; designing a page can reveal an idea that needs more thought.
Some projects begin with my own questions. Others bring my thinking and skills together with someone else’s knowledge and ambitions.
Dr Martha Alicia Tronco Rosas
Martha’s work spans research, teaching, publications and a long professional career. I began by understanding how those parts connect, then worked on the structure, writing, design and development of her website.
The result gives visitors different ways into her work, with connections between related projects and publications.
Explore Martha’s website project
The Harm Gradient
A project created, conceptualised, designed and developed by Anna Paretas-Artacho.
The project draws on the Violentómetro, developed by Dr Martha Alicia Tronco Rosas at the Instituto Politécnico Nacional in Mexico, as one of its references, alongside research on gender-based violence.
Explore the project and its referencesI created TEG-Blue to explore emotions, behaviour and relationships. I bring together existing research, develop the framework’s ideas, write the explanations and design and build the websites and tools.
Here I explain the framework through visual models, explore connections between ideas and make their research sources and evidence limits available.
Here you can explore feelings and everyday behaviour through interactive questions, examples and comparisons. The collection includes the Feelings Navigator and tools about people-pleasing, boundaries and apologies.
About
I started in television and advertising in Barcelona, then worked with production companies in Mexico. Later, I was a Media Producer and Art Director at Bloomberg in Singapore. Along the way, I also co-founded a motorcycle travel agency in Germany.
Today, my work brings together writing, visual design and development—from understanding a subject to making something people can use.
More about mePersonal work
What have we learned to accept about love, kindness or our own worth? Some of my writing begins with a familiar belief that I want to look at again. Understanding someone’s pain, for example, doesn’t settle what behaviour we should accept from them.
I pair images with thoughts about how we treat ourselves and each other.
I bring words and images together in short reflections on feelings, relationships and everyday expectations. Sometimes a post puts a familiar experience into words. Sometimes it invites a second look at something we’ve always taken for granted.
Explore my Instagram
I write about what love asks of us, what we find hard to say and where we draw the line.
In my essays, I can stay with a question and explore what makes it complicated. Personal experience and books become ways into subjects such as love, responsibility and the distance between understanding someone and excusing the harm they cause.
Read my essays
The ghosts have a reading club.
There are flowers, curious characters and little worlds to wander into. In these collections, I explore colour, atmosphere and the stories a scene can suggest.
Created with generative AI through my prompts, visual direction and selection.
Browse the illustration collections
The examples below give you something to explore. You might like how a page introduces a place, how the information is arranged or something you can try for yourself. It gives us a starting point for talking about your own project—and what you’d like it to do.
Barceloneta School
Compare courses, explore a weekly timetable and see how the price changes as you choose your lessons and extras. I created this fictional school to show how a website can help someone work through their options.
Explore the school example
Cala Silvestre
Get a feel for the place, look through the rooms and check dates for a stay. This example brings the invitation to visit and the practical details together.
Explore the hotel example
Mediterráneamente
Browse the menu and explore a table-reservation form organised around the date, time and number of guests. A website that helps someone go from “that looks good” to planning a visit.
Explore the restaurant exampleYour project might look quite different. These are starting points for a conversation about what would be useful for you.
Say hello
Have a project in mind, a question or something you’d like to share? Send me a short message, and we can take it from there.
Send me a messageYou can write to me in English, Spanish or Catalan.