Some projects are difficult to explain. They bring together different ideas, audiences, and kinds of information.
I work across content, design, and technology to make those projects easier to understand, navigate, and use.
From the first conversation to the finished website or application.
Sometimes that means finding a clearer way to explain something. Sometimes it means organising information, designing an experience, or building the technology that makes it possible.
Most projects need more than one of these things.
I like being able to connect them.
I brought Martha’s research, teaching, publications and career together in one website. My work covered the content, structure, design and development, including a searchable publications catalogue with citations readers can copy.
See Martha’s website project
A guide to 64 patterns of harm that I’m developing with Dr Martha Alicia Tronco Rosas. I work on the content, visual design and development, connecting recognisable examples with explanations and the wider guide.
Explore the guide and our collaboration
I created TEG-Blue to explore emotions, behaviour and relationships through a framework and tools for reflection. I bring together findings from existing research, develop explanations and visual models, and build the two connected websites and tools.
Explore the framework, tools and my contribution
Fictional school · Independent demonstration
A website that brings course choices and their costs together. I created the concept, wrote the content, and designed and built the site—including a calculator that updates the price as people choose courses, dates and extras.
Explore the school demonstrationYou might need a complete website, help improving one you already have, or someone to take care of a specific part of your project.
From one clear page to a fuller site: content, structure, design and development.
Review the content, navigation and functionality, then make the improvements we agree on.
Organise your material, write or revise the text, and shape the pages and visual design.
Help people compare, calculate or explore—or try an application idea through a prototype.
We agree what I’ll deliver, the price and the timing before work begins.
I’m Anna Paretas-Artacho, and I’ve spent more than twenty years working in visual communication. Today, I bring that experience into websites, applications and digital tools, connecting the way a project communicates with the way people use it.
Read more about my backgroundI’m interested in working with therapists or researchers to study how people understand and use TEG-Blue tools.
Explore TEG-Blue research collaborationMartha and I welcome conversations with institutions, governments and companies interested in developing resources to help people understand patterns of violence and support prevention work.
Discuss an El Gradiente collaborationTell me what you’re working on and where you’d like some help. You don’t need a finished brief—a few lines and any useful links are enough to begin.