Research, writing, design and digital tools
I am Anna Paretas-Artacho. I develop TEG-Blue and tools that help people describe emotional experiences and examine patterns in behaviour and relationships.
Visual communication
Emotional clarity
How I got here
I spent more than twenty years working in visual communication. I began in television and advertising in Barcelona, then worked at production companies in Mexico. I later worked as Media Producer and Art Director at Bloomberg in Singapore and co-founded a motorcycle travel agency in Germany.
My work now brings together research, writing, visual communication and digital development. In TEG-Blue, these come together in a framework and public tools for understanding emotions, behaviour and relationships.
I work on the ideas, the words, the way information is shown and the tools people use to explore it.
What I am developing
TEG-Blue
The Emotional Gradient Blueprint explores emotional and relational patterns. Its digital tools offer guided reflections, comparisons of behaviour and maps of how patterns change.
Explore TEG-BlueEl Gradiente
I am developing El Gradiente with Dr Martha Alicia Tronco Rosas. Our aim is to provide institutions, governments and companies with digital tools that help people understand and prevent violence.
Read about our collaborationWork with me
I welcome conversations with therapists and researchers interested in using or studying selected tools, and with people who want to develop a custom digital resource.
Find a way to collaborate