Anna Paretas-Artacho

About me

A little more
about me.

I’m Anna, and I live in a small village near the Costa Brava, not far from the sea. I design, write, and develop websites and apps. I work with words, images and technology to tell stories. I like being there as an idea takes shape, from talking about what it could be to having something we can read, look at or use.

Some of that work is for other people. Some is my own: the stories I share on Instagram, the essays I write on Substack, and the illustrations you’ll find here. Those are a big part of who I am, too.

The stories
I want to tell.

I care a lot about having a place for my own voice. Instagram and Substack give me two different ways to share what I’m thinking about, and to connect with people through words and images.

A few words, an image.

On Instagram, I put words and images together to talk about emotions and everyday life. I hope someone reading will pause and recognise a little of their own experience in what I’ve shared.

Find me on Instagram

And sometimes, a longer story.

On Substack, I give myself more room. I write about love, harm and boundaries, drawing on my own life and the questions I keep coming back to. An essay lets me stay with a thought and explore what makes it difficult to put into words.

Read my essays on Substack
Orange, pink and violet flowers among tall green leaves.Turquoise ghosts reading pink books in a dark library.
From my illustration collections. Created with generative AI through my prompts, visual direction and selection.

Room for play, too.

There’s room here for imaginary worlds and curious characters, too. In my illustrations, I explore colour and stories through images: flowers, little ghosts with books, and everyday scenes that take on a life of their own.

Explore the illustration collections

How I got here.

I’ve been working in visual communication for more than twenty years, in quite a few different settings.

I started in television and advertising in Barcelona, then worked with production companies in Mexico. Later, I was a Media Producer and Art Director at Bloomberg in Singapore. Along the way, I also co-founded a motorcycle travel agency in Germany.

Looking back, I can see how much of that experience I still draw on. I think about the story, the way it looks and the person it’s meant for. I also think about the practical work of getting it made. Writing, design and production have all given me a way into that.

What I bring
with me now.

That’s what I enjoy about making websites now: I can follow an idea through the words, the design and the build. Sometimes changing a sentence helps me see how a whole page should fit together. Sometimes trying out a page shows me what the writing still needs to explain.

When I worked on Dr Martha Alicia Tronco Rosas’s website, I spent time understanding how her research, teaching and career connected. That helped me decide what to write, how to organise the pages and how to connect her projects and publications. It’s a good example of how I like to work: getting to know someone’s work, then helping them share it.

See Martha’s website project

Projects I’m
developing over time.

Some subjects become longer projects, bringing together my work on research synthesis, writing, visual design and digital development.

El Gradiente

I’m developing El Gradiente, a guide to 64 patterns of harm, with Dr Martha Alicia Tronco Rosas. Her experience with Violentómetro 1 and 2.0 and my work on TEG-Blue inform the project. I contribute the content, visual organisation and digital development.

Read about our collaboration

Tell me what
you’re thinking about.

If you have an idea you’d like to work on together, I’d like to hear about it. You don’t need to have every detail worked out. We can start with a conversation.

Tell me about your project